Message from
An Nam

From the ancient tea hills on the mountains of Huoi Tu, Ky Son, we bring pure Shan Tuyet tea, crystallized from nature and the hands of dedicated farmers. Nurtured in a fresh climate, hand-picked and processed according to traditional methods, each tea bud retains its original flavor.

The journey from the top of the mountain to your hands is not only a story about tea, but also about passion and appreciation for nature.

Not only providing quintessential tea products from nature, but also built by an experienced team, dedicated to the mission of preserving and developing Vietnamese tea culture.

DAO QUANG VU – CO-FOUNDER & CEO
Founder of An Nam, with a deep passion for Shan Tuyet tea. He has spent many years researching and developing clean, organic tea products, connecting traditional values ​​with modern trends.

NGUYEN VAN VIET - COMMUNICATION DIRECTOR

As a long-time media worker in Nghe An, he is the one who brings the product story and cultural story of Western Nghe An to consumers through cups of Huoi Tu Shan Tuyet tea.

NGUYEN HAI MINH – FOOD CHEMICAL CONSULTANT
Expert consultant on processing, preserving raw materials and finished products, ensuring the quality of Shan Tuyet tea always meets the highest standards.

DAO THI KIM TUYEN – FRENCH CONSULTANT LY
Ensure business operations comply with the law, build a transparent operating system, help An Nam develop sustainably and build trust with customers.

The taste of
NATURE

The essence of ancient tea from Ky Son peak

Shan Tuyet tea is harvested from ancient tea trees that grow naturally on the high mountains of Ky Son (Nghe An), where the altitude is over 1,400m, the climate is cool all year round, covered in fog, creating ideal conditions for the tea to grow slowly, absorbing the essence of heaven and earth.

Snow-covered buds, pure from nature

Tea is selected from snow-covered buds on ancient tea trees, hand-picked by the H'Mong people of Nghe An in the early morning, when the dew is still on the leaves, preserving the purest flavor.

Exquisite craftsmanship, preserving the full flavor

Shan Tuyet tea is processed using traditional manual methods combined with modern quality control processes. The tea is hand-roasted and the temperature is adjusted with the long-term experience of artisans, helping to preserve the color, aroma and characteristic snow layer of the tea buds.

Meet quality standards, reach international level

The product meets food safety and quality standards, meeting strict requirements on food safety and hygiene and OCOP. Shan Tuyet tea is not only trusted domestically but also has the potential to be exported to international markets.

Clean, natural tea, safe for health

Tea is harvested from high mountains, completely natural, without using pesticides or preservatives. Clean production process ensures tea retains its purity, safe for users' health.

VISION

An Nam aims to become the leading organic Shan Tuyet tea brand, trusted in Vietnam and the international market, especially Europe. We are committed to sustainable farming, complying with international standards, bringing clean, high-quality tea.

With each cup of tea, we not only bring the pure flavor of Huoi Tu but also connect Vietnamese tea culture with the world, raising the value of Shan Tuyet tea on the international map.

MISSION

A different experience – The flavor of Shan Tuyet tea reflects the climate, soil and dedication of the people of Huoi Tu.

Outstanding quality – Organically grown, processed according to strict standards, bringing clean, quintessential tea.

Spreading culture – Tea is not only a drink but also a heritage story, connecting the quintessence of Vietnam with friends around the world.

History of
formation and development

06/2023

The origin of the idea
From the love for ancient Shan Tuyet tea, An Nam was established with the mission of preserving, developing and spreading the value of Vietnamese tea. The founding team began researching the raw material area in Huoi Tu, Ky Son, laying the foundation for an organic farming model and sustainable production.

12/2023

Completing the production process
After many months of testing, An Nam officially completed the process of growing, harvesting and processing tea using organic, manual methods. The first batches of tea were quality tested, ensuring food safety standards and preserving the original flavor.

06/2024

Launching the brand & first product
An Nam officially introduced the brand and launched the product lines of Green Tea, Black Tea, and White Shan Tuyet Tea, affirming its commitment to bringing clean, original tea from nature. At the same time, An Nam expanded its domestic distribution system and received positive feedback from the tea-loving community.

12/2024

Expanding markets & exports
After initial success, An Nam expanded its store system and online distribution channels. At the same time, the brand began to approach international markets, especially Europe, aiming for international organic certification to bring Shan Tuyet tea further.

03/2025

Affirming position & sustainable development
An Nam continues to develop strongly with high-end tea products, expanding the experience store system, accompanying Huoi Tu farmers in developing a sustainable farming model. The next goal is to enhance customer experience and make Shan Tuyet tea the pride of Vietnamese tea in the world.